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because sharing matters


About Us


What We Do

Datanomics helps organisations and groups gain greater agency in the data economy through collective action. We do this by developing ethical and sustainable models for sharing data that shift value to creators and makers; and, by building practices based on shared values and principles.

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James Horton

Founder and CEO of datanomics.

I spend much of my time listening and speaking on matters related to data ethics, privacy, dignity and algorithmic accountability.

I also serve our wider civil society in a number of ways:

  • Member, PM&C Open Government Forum
  • Director, Internet Australia
  • Deputy Chair, Victorian Mental Illness Awareness Council
  • Member, Mental Health Innovation Reference Group, DHHS (VIC)


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Established in 2000, doubleIQ is a data engineering company that has developed a unique, trusted data orchestration platform that delivers complex, large scale data integration, publication, and data commercialisation capabilities for large enterprises.

DoubleIQ also hosts a data innovation cluster that supports a number of local data-driven startups.

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Developed by farmers for farmers, SmartOysters is a Software as
a Service (SaaS) collaborative farming platform for the oyster and related aquaculture industries.

SmartOysters enables the digital capture, management and ownership of farmer practices and data. SmartOysters also allows farmers to collaborate through sharing data and workflows to create new value for farmers.

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Flyable is reinventing junk mail delivery into a valuable and visible community service by transforming the both the role of walkers, as well as the way businesses, community and households are engaged.


Get In Touch


Contact Us

+61 413 723 369

Suite 21
45 - 49 Bourke st
Melbourne 3000

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